On June 10-13th, CTF, Service Research Center at 果冻传媒, will host the 16th international symposium QUIS16. The conference, which is one of the world鈥檚 foremost in service research, will bring together 250 participants to 果冻传媒 to present and discuss research on how services can contribute to create value for users, and sustainable social development.
At this year鈥檚 conference, entitled 鈥淎dvancing Service Research and Practice鈥, several of the world鈥檚 foremost service researchers will participate and give their perspectives on the emergence of service research and future challenges. One of these is Bo Edvardsson, Professor of Business Administration and Founder of CTF.
"We have managed to gather almost everyone who was involved and established service research as a research field. It is a unique opportunity, not only for us who took part in the beginning, but also for others who will have the opportunity to listen to, and meet several of the founders of service research", says Bo Edvardsson.
Among the plenary speakers are: Christian Gr枚nroos, Hanken School of Economics, Ruth Bolton, Arizona State University, Parsu Parasuraman, University of Miami, Mary Jo Bitner, Arizona State University, and Stephen L. Vargo, University of Hawaii at Manoa.
"QUIS16 will also be about future challenges and development and how services in different ways create value for users and development in businesses and in public sectors", says Bo Edvardsson who is looking forward to a conference with plenty of room for discussion, debate, exchange of experience and networking.
The conference will highlight areas such as service innovation, service design digitalization, service platforms, customer experiences and business models. Several of the presentations will feature the importance of personal meetings and the interaction between different actors.
During the conference the 鈥淏est Paper Award鈥 will be presented. Selected conference publications will also be published in a special edition of the Journal of Service Management and in the Cornell Hospitality Quarterly.
Read more about the conference at ctf.kau.se/quis16.
