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- "Strengthening the transformative capacity of the pulp and paper industry by seeking new ways of producing, transferring and assessing knowledge" is the working title for my project. The focus is on service innovation and business models for the forest industry. My research environment will be at CTF. My background is somewhat varied, with an engineering exam and a master’s exam in business and design. My doctoral studies will be in business administration, a new experience after viewing myself more as a designer. During recent years I have been a consultant in service design, developing business models and innovation processes. I see design as both a process and an approach that is suitable for all kinds of innovation. Now I really look forward to my doctoral studies and where they will take me, says David Jolesson.
David Joelsson is at the SP Technical Research Institute of Sweden and will have his pshysical work place both at CTF in ¹û¶³´«Ã½ and SP in Gothenburg.