Nudging and psychological influence
5.0 ECTS creditsThe aim of the course is for students to acquire increased knowledge about and understanding of psychological forms of influence and behavioural change. A special type of influence that the course focuses on is called nudging. The course aims to facilitate the students' own designs for behavioural change, for instance in connection to organisational changes, societal developments, or other kinds of events that require large groups of people to change their behaviour to some extent.
The course provides knowledge about psychological theories regarding what can change human behaviour, and relevant practical methods. That knowledge and those tools are related by students to their own specific work and challenges in order to increase their understanding of how behavioural change can be promoted. Based on theory and practice as well as the students' experiences, four workshops are alternated with lectures. The workshops start out from theories about psychological forms of influence and the theoretical principles of nudging, and students discuss the possibilities and limitations of specific interventions intended to change behaviours together with each other and the teacher.
The course requires active participation in creating the course content through seminar discussions and other learning activities throughout the course. The course content is partly contributed by the students themselves and based on their experiences, questions, and challenges in the context of their own work. The course involves independent study, continuous reading, and active reflective participation in group discussions.
The course provides knowledge about psychological theories regarding what can change human behaviour, and relevant practical methods. That knowledge and those tools are related by students to their own specific work and challenges in order to increase their understanding of how behavioural change can be promoted. Based on theory and practice as well as the students' experiences, four workshops are alternated with lectures. The workshops start out from theories about psychological forms of influence and the theoretical principles of nudging, and students discuss the possibilities and limitations of specific interventions intended to change behaviours together with each other and the teacher.
The course requires active participation in creating the course content through seminar discussions and other learning activities throughout the course. The course content is partly contributed by the students themselves and based on their experiences, questions, and challenges in the context of their own work. The course involves independent study, continuous reading, and active reflective participation in group discussions.
Progressive specialisation:
A1N (has only first鈥恈ycle course/s as entry requirements)
Education level:
Master's level
Admission requirements
90 ECTS credits in the Social, Behavioural, or Natural Sciences, including at least 30 ECTS credits at the G2F level or higher, and at least 2 years of relevant work experience, plus upper secondary level English 6, or equivalent
Selection:
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
More information
- Start Autumn 2024
- Mode of study Distance
- Language Swedish
- Course code FEAD94
- Application code KAU-47124
- Study pace 25% (Day)
- Study period week 3鈥19
- Schedule
- Introductory Information
- Reading list