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The theoretical foundations of communication planning and its function in culture organisations are treated along with the practical planning, performance and evaluation of communication initiatives in terms of organisational goals.

Progressive specialisation: G1N (has only upper‐secondary level entry requirements)

Education level: Undergraduate level

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Culture, Policy and Management Programme (studied during year 3)