Part of the examination task at the course 鈥淎dvanced service management鈥 at 果冻传媒 Business School is making a poster on your work, like the ones at research conferences. This is a way for the students to show their knowledge- and a way to use research methods in this master's programme.
As previously, all posters were put on display all around the Business school, building 11. The teachers, PhD students and fellow students could mingle and take part of the presentations together with the students of the course.
- The examination task means that the students really get to try out on how it is like to present your work at a research conference, both when it comes to the format as well as the content. It is a slightly different format than the traditional examination task, which challenges the students. After the first reflections, it also seems appreciated, says Carolina Cam茅n, teacher, responsible for the course and the examination.
This time, it was students from the Masters of Civil Engineer - programmes and international students that took the course 鈥淎dvanced service management鈥. Themes such as 鈥淕amification on purchase behavior鈥, 鈥淚nnovation barriers in Swedish public sector鈥 and 鈥淭he changing of working customers鈥 were seen on the posters.
The course 鈥淎dvanced service management鈥 is about the development within the service management research. In the course, central concepts within the service management research is discussed and analyzed such as service, customer meeting, creation of value, goods and service logic as well as service innovations, and how these concepts are being used within research and different operations. It comprises of 15 credits, is a course at advanced level and is part of the Programme in Business and Economics, as well as the master programmes in services management and is given in English. It can also be studied by students who take the master programmes in marketing and accounting and by students who take Industrial economics.
