Welcome back Federico Artusi! In 2019, you were a visiting PhD student at CTF and ¹û¶³´«Ã½ Business School. Now you are back to teach and conduct research. How does if feel and what have you been doing since last time?
- Thank you, it is wonderful to be back! I feel very excited, and thanks to my previous visit I am a bit familar with the place and the people here. During my previous stay I was finalizing my PhD studies. My visit allowed me to broaden my perspectives and improve my thesis. After that, I defended my thesis and continued as a post-doc researcher at Politecnico di Milano for one year. I love teaching and the position is a good opportunity for me to continue learning and practicing it in a place I like a lot.
Can you tell us about your doctoral thesis?
- It is based on the expansion of the framework "Innovation of meaning" to a service domain. Innovation of meaning is concerned with designing the language of new products and services. My findings suggest new tools and processes aimed at integrating service resources in such a way to best communicate the new meaning to the customers in the best way within retail.
What kind of research are you working on right now?
- My current research is based on my PhD studies, and it is evolving into two main dimensions: customer perception and organizational artifacts. I am exploring how customers interpret and give sense to new offerings and how organizations can develop tools to enable a better way to share new radical visions among their members.
Federico Artusi has a double Master’s degree in Management Engineering and Product Service System Design from the university Politecnico di Milano and will mainly teach courses in innovation and service management at ¹û¶³´«Ã½ Business School.
