CTF seminar "Diving into the multiple facets of Groundedness and its implications for value creation"
Welcome to CTF seminar!
Martin Schreier, CTF麓s Ander Visiting professor from University of Vienna will hold a seminar.
Title: 鈥淒iving into the multiple facets of Groundedness and its implications for value creation鈥
Short description: 听Groundedness is gaining increasing attention as a feeling people seek in today鈥檚 digital and global world. It has important individual outcomes, such as a sense of safety and well-being, and can also be leveraged by firms to enhance product attractiveness and willingness to pay. In this seminar, we present various projects that use groundedness to investigate consumer behavior and explore ways to promote more sustainable consumer practices.
