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The core of the course is a seminar series with seminar leaders from industry and academia. Different approaches to doing business by web are discussed in the seminars. Each student will write several short reports on the topics discussed in the seminars: one on web usability, one on web analysis based on traffic data from a sample web site, and one on marketing in relation to digital media.
During the campus course, guest lecturers or visits to local enterprises with international focus will take place. When the course is given as a distance course, guest lectures are provided in video format.

Progressive specialisation: G1N (has only upper‐secondary level entry requirements)

Education level: Undergraduate level

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• International Business (studied during year 2)
• Study Programme in IT, Project management and ERP Systems (studied during year 1)
• Study Programme in IT-Design: Enterprise Systems and Economy (studied during year 3)
• Study Programme in IT-Design: Information Systems Design (studied during year 2)
• Web Developer (studied during year 2)
• Study Programme in Web and Multimedia (studied during year 2)