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The course deals with strategic communication and communication planning in terms of the different phases of the communication process. Students develop skills in applying theoretical and methodological tools in the analysis, assessment, performance and evaluation of a communication process. The course introduces concepts in organisation theory focusing on the role of data analysis for optimising processes in organisational settings. The planning and analysis of real and fictive cases of strategic communication constitute an important part of course content. Throughout the course, theoretical and practical components are integrated in discussing different analytical approaches. Instruction is in the form of lectures and seminars, and group assignments.

Progressive specialisation: G1N (has only upper‐secondary level entry requirements)

Education level: Undergraduate level

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Media and Communication: Digital Media and Analysis (studied during year 1)