Strategic digital communication
30.0 ECTS creditsThe course comprises three modules:
Module 1 Strategic digital communication, 15 ECTS cr
The module deals with marketing as well as media theoretical perspectives on brand names and communication campaigns and productions in digital communication, with an emphasis on digital communication strategies and the design of strategically tailored campaigns and production. Design methods and interactive narration are applied to ensure creative and target group adapted results in a changing mediascape.
Module 2 Research Method, 7.5 ECTS cr
Students study the different steps of the research process and methodological problems involved in investigations in media and communication studies. Different methods related to the steps of the research process are introduced with an emphasis on research design, data collection methods and presentation of results rather than analysis. Ethical issues of relevance to research and development are treated. The module provides many opportunities for practical application.
Module 3 Independent Project, 7.5 ECTS cr
Students develop skills in independent academic pursuit by writing an essay in a chosen problem area with an emphasis on research design and methods application. Supervision is only provided for the duration of the course. Reregistered students are offered additional supervision if circumstances permit.
Module 1 Strategic digital communication, 15 ECTS cr
The module deals with marketing as well as media theoretical perspectives on brand names and communication campaigns and productions in digital communication, with an emphasis on digital communication strategies and the design of strategically tailored campaigns and production. Design methods and interactive narration are applied to ensure creative and target group adapted results in a changing mediascape.
Module 2 Research Method, 7.5 ECTS cr
Students study the different steps of the research process and methodological problems involved in investigations in media and communication studies. Different methods related to the steps of the research process are introduced with an emphasis on research design, data collection methods and presentation of results rather than analysis. Ethical issues of relevance to research and development are treated. The module provides many opportunities for practical application.
Module 3 Independent Project, 7.5 ECTS cr
Students develop skills in independent academic pursuit by writing an essay in a chosen problem area with an emphasis on research design and methods application. Supervision is only provided for the duration of the course. Reregistered students are offered additional supervision if circumstances permit.
Progressive specialisation:
G1F (has less than 60 credits in first鈥恈ycle course/s as entry requirements)
Education level:
Undergraduate level
Admission requirements
Admission to the programme Media and Communication: Visual Communication and Design (SGMKV-SGVK).
Media and communication studies 30 ECTS cr from the courses MKGA02 Introduction to Media and Communication studies 15 ECTS cr, MKGA03 Text, Communication and Organisation 15 ECTS cr, MKGA61 Visual Communication and Design I 30 ECTS cr, MKGB61 Visual Communication and Design II 30 ECTS cr, or equivalent.
Selection:
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
This course is included in the following programme
- Media and Communication: Visual Communication Design (studied during year 2)
More information
- Start Spring 2025
- Mode of study Campus
- Language Swedish
- Course code MKGB62
- Application code KAU-45953
- Study pace 100% (Day)
- Study period week 4鈥23
- Schedule
- Introductory Information
- Reading list