Hello Per Kristensson, researcher at CTF! You have been promoted to Professor at ¹û¶³´«Ã½. Can you tell us about your research?
 - My area of research is in psychology and I look at how people, as customers or users think, feel and act when they buy goods and services from businesses.
Hello Per Kristensson, researcher at CTF! You have been promoted to Professor at ¹û¶³´«Ã½. Can you tell us about your research?
 - My area of research is in psychology and I look at how people, as customers or users think, feel and act when they buy goods and services from businesses.
We welcome Andreas Zolnowski, Research Associate at the ISS International Business School of Service Management in Hamburg, Germany, who will be visiting CTF during March-April.
Andreas joined the ISS International Business School after receiving his diploma in Business Informatics from the University of Duisburg-Essen. Supported by his supervisor Prof. Dr.
We welcome Andreas Zolnowski, Research Associate at the ISS International Business School of Service Management in Hamburg, Germany, who will be visiting CTF during March-April.
Andreas joined the ISS International Business School after receiving his diploma in Business Informatics from the University of Duisburg-Essen. Supported by his supervisor Prof. Dr.
We are happy to welcome Stephen L. Vargo, Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa, who will be visiting us this week.
Stephen L. Vargo was appointed as Visiting Professor at CTF in December 2011.
We are happy to welcome Stephen L. Vargo, Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa, who will be visiting us this week.
Stephen L. Vargo was appointed as Visiting Professor at CTF in December 2011.
Self-service and customisation make your customers want to take part in producing goods and services. They are more appreciative of services they have personally participated in producing.
Cost-conscious managers consider engaging customers to do part of a job in order to save costs. Market-oriented managers consider engaging customers to create increased customer-supplied assets.
Why do we consider our own ideas and proposals as being better than others’?
Self-service and customisation make your customers want to take part in producing goods and services. They are more appreciative of services they have personally participated in producing.
Cost-conscious managers consider engaging customers to do part of a job in order to save costs. Market-oriented managers consider engaging customers to create increased customer-supplied assets.
Why do we consider our own ideas and proposals as being better than others’?
Tobias Otterbring, former project assistant at CTF, is our latest Ph D Student in Psychology. He will focus on marketing strategies within retail, with a focus on mood marketing, how retail owners are communication with the senses of the customers.
Tobias Otterbring, former project assistant at CTF, is our latest Ph D Student in Psychology. He will focus on marketing strategies within retail, with a focus on mood marketing, how retail owners are communication with the senses of the customers.
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Tobias Otterbring is our new Ph D Student in Consumer Psychology. He will be studying different marketing strategies within retail.Â
He has previously worked as project assistant at CTF, and has studied psychology at ¹û¶³´«Ã½.Â
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Tobias Otterbring is our new Ph D Student in Consumer Psychology. He will be studying different marketing strategies within retail.Â
He has previously worked as project assistant at CTF, and has studied psychology at ¹û¶³´«Ã½.Â
Visiting us during Thursday and Friday this week is Dr Thorsten Gruber from Manchester Business School, UK. Read more about Dr Gruber and Manchester Business School here.Â
Visiting us during Thursday and Friday this week is Dr Thorsten Gruber from Manchester Business School, UK. Read more about Dr Gruber and Manchester Business School here.Â
Maria Ã¥kesson defended her doctoral thesis "Role constellation in value co-creation" in Business Administration on December 15th at ¹û¶³´«Ã½. Her thesis focuses on customer-employee role constellations during value co-creation.
Abstract
The contribution of the present thesis is describing and explaining how value is co-created by addressing customer-employee role constellations during service encounters.
Maria Ã¥kesson defended her doctoral thesis "Role constellation in value co-creation" in Business Administration on December 15th at ¹û¶³´«Ã½. Her thesis focuses on customer-employee role constellations during value co-creation.
Abstract
The contribution of the present thesis is describing and explaining how value is co-created by addressing customer-employee role constellations during service encounters.
