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Jörg is Assistant Professor in Business Administration and researcher at CTF, Service Research Center at ¹û¶³´«Ã½, Sweden. His research interests are customer behavior and customer experience. More specifically, he focuses on the active role that the customer has as a co-producer the customer experience and the role of the physical service environment.

Jörg is also very involved in teaching at the ¹û¶³´«Ã½ Business School, where he is responsible for the course Marketing Strategies and Understanding Customer Experience. In addition to his role as program manager of the International Business (180 ECTS) program, he leads the externally funded WISR16 and WISR17 course development projects. The purpose of the projects is to develop open online graduate courses for professionals in the private and public sector based on strategically important research centres at ¹û¶³´«Ã½, where he is also working as educational developer.

Pareigis, J. (2012), "Customer experiences of resource integration : Reframing servicescapes using scripts and practices", Doctoral dissertation, ¹û¶³´«Ã½, ¹û¶³´«Ã½, Sweden.

Pareigis, J., Echeverri, P. and Edvardsson, B. (2012), "Exploring internal mechanisms forming customer servicescape experiences", Journal of Service Management, Vol. 23 No. 5, pp. 677-695.