Tobias Otterbring, former project assistant at CTF, is our latest Ph D Student in Psychology. He will focus on marketing strategies within retail, with a focus on mood marketing, how retail owners are communication with the senses of the customers.
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Tobias Otterbring is our new Ph D Student in Consumer Psychology. He will be studying different marketing strategies within retail.Â
He has previously worked as project assistant at CTF, and has studied psychology at ¹û¶³´«Ã½.Â
Visiting us during Thursday and Friday this week is Dr Thorsten Gruber from Manchester Business School, UK. Read more about Dr Gruber and Manchester Business School here.Â
Maria Ã¥kesson defended her doctoral thesis "Role constellation in value co-creation" in Business Administration on December 15th at ¹û¶³´«Ã½. Her thesis focuses on customer-employee role constellations during value co-creation.
Abstract
The contribution of the present thesis is describing and explaining how value is co-created by addressing customer-employee role constellations during service encounters.
One of the world's leading researchers in marketing, Stephen L. Vargo, has been appointed as visiting professor at CTF, Service Research Center at ¹û¶³´«Ã½.
Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa. His primary areas of research are marketing theory and thought and consumers´ evaluative reference scales.
... Ph D student from EBS Business School, Germany, who will be visiting us for the next seven weeks to meet our researchers, and to work with experiments in our Consumer Lab.
Tabea is working at the EBS Business School, which is located in Rheingau, close to Frankfurt, Germany.
